Intersession Banking School Project
- Marketplace Internal and External Analysis (MIE)
- Financial Performance: Asset/Liability Management
- Credit Risk Management
- Dynamic Marketing
Project Overview and Discussion
The Western States School of Banking (WSSB) curriculum is designed to increase awareness and competency of key banking management skills. The Intersession Project is a self-study in between school sessions that integrates the school’s learning into strategies students’ financial institutions.
The Project’s initial task is to gather information about individual marketplace data (internal and external), activities, and organization goals. Using this information, research papers analyze financial performance, credit risk issues, and marketing strategies.
The desired outcome of the Intersession Project papers is for students to view their organization from the viewpoint of a senior manager who is responsible for developing a financial strategy for the bank. Learning objectives for this Project are to:
- Apply knowledge learned in class to a real-world situation.
- Learn more about the competitive environment and his or her bank’s overall strategies.
- Identify and report the key elements of her or his bank’s system for managing credit risk.
- Assess how credit quality affects his or her bank’s financial performance.
- Analyze the sources of profit and risk and develop expected performance projections.
- Evaluate the components of her or his bank’s non-interest income and its impact on future financial outcomes.
- Research and develop an assessment of asset liability management on institutional performance.
- Develop a plan of action for his or her institution for the next one to three years, using a strategic management approach.